There’s no better way to connect with the Land Rover community than by getting muddy right alongside our customers - and that’s exactly what we did at this year’s LRO Show, albeit, it was amazing weather so no mud! From demonstrating our Land Rover tracking systems to swapping stories with Defender, Discovery and Range Rover owners, the weekend was packed with security insights, exciting product demos, and plenty of inspiration, driven by our customers making suggestions. A key one to be launched soon!
Show Highlights
1. Meeting the Land Rover Community
Whether you own a brand-new Range Rover or a classic Defender that’s seen decades of greenlanes, the one thing every owner has in common is the need for reliable vehicle security. With Land Rovers among the UK’s most targeted vehicles, it was no surprise that many of you wanted to talk about Defender theft prevention and how a Thatcham approved tracker can help protect your investment, but we also discussed high end trackers for people who owned the less sentimentally valuable Landy's, but higher value, and simply wanted to protect there investment.
2. Hands-On Tracker Demos
Visitors had the chance to see our vehicle tracking systems in action, including:
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LRD Track S7 & S5 Plus - Thatcham approved trackers, essential for meeting insurance requirements.
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Defend & Defend Plus - Easy self-fit options for drivers who want robust, cost-effective protection. This is what our new product will be based on, making installations easier.
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Geofencing & Real-Time Alerts - Demonstrations of how the LRD Track app notifies you instantly if your Land Rover moves without your permission.
3. Special Show Offers
We love giving back to the community. At the show, we offered:
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Exclusive discounts on selected Land Rover trackers.
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Free subscription trials with certain purchases.
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Expert advice on choosing the best tracker for your 4x4 and getting it installed quickly.
What We Learned from Land Rover Owners
Talking with our customers face-to-face always gives us valuable insights. Here’s what we took away:
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Classic Defender owners want discreet installs. Hidden, tamper-proof placement is top of the wish list, but crucially a way to make this possible in an easier way that still remains secure. More to come on this!
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Range Rover drivers are focused on insurance. With thefts rising, an insurance-approved tracker is a must-have. Plus we have a new product, the NEMESIS, that will help to combat the keyless theft aspect by providing a con bus immobiliser in our product line up. available HERE.
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Ease of use matters. Owners want simple apps and clear alerts - we work with Track manager on understanding updates to the software, but also find ways to relay this to our customers.
Why Events Like the LRO Show Matter
The LRO Show isn’t just about exhibiting our products. It’s about getting involved in the Land Rover community, listening to your concerns, and showing how the right Land Rover tracker can give you total peace of mind. These conversations help us develop products that match real-world challenges, for our customers
Missed Us at the Show?
Couldn’t make it this time? You can still browse our full range of Land Rover trackers online, from Thatcham approved devices to easy self-fit vehicle trackers.
Explore the range here: HERE
Need help choosing the right tracker for your Land Rover or Range Rover? Then contact us here for tailored advice:
Or checkout our tracker product finder here:
We’ll be back at future Land Rover events with more offers, insights, and live demos. Crucially we will be at the Great British Land Rover show at Stoneleigh...
Stand number 2A13
Until then, get your Landy secure, but most of all, enjoy it!